Users found the crypto learning process monotonous and lacked incentives to complete courses.
Process
Finding business opportunities
Conducted market analysis and stakeholder discussions to identify gaps and identify business opportunities
Understanding the users
We performed user interviews and qualitative and quantitative data analysis to develop personas and understand beginner traders' needs.
Ideation
Created user journeys and flows, using affinity mapping with and grooming sessions with stakeholders and project members to prioritise key features and opportunities to enhance user experience.
Iteration
Developed wireframes, tested them and refined them into high-fidelity designs, and conducted usability testing and multiple heuristics evaluations to optimise the final product.
User Flow
Objective of the flow is to provide users with clear, structured pathways to complete courses, earn rewards, and receive insights to enhance their learning experience and engagement.
Design Approach
Personalized Dashboard
Users are greeted with a personalised dashboard that tracks their learning progress and displays available courses and quizzes. This helps users stay motivated by visualising their achievements and upcoming milestones.
Gamified Learning Experience
Courses and quizzes are designed to be interactive and engaging, incorporating elements of gamification. Users can earn points, badges, and rewards for completing courses and quizzes, which adds an element of fun and competition.
Reward System
The reward system incentivizes users to continue learning. Users can earn reward coupons that can be redeemed for various benefits. This not only encourages users to complete more courses but also adds value to their learning experience.
